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Atomic Habit Paper Cover By James Clear

Original price was: ₦12,000.00.Current price is: ₦6,000.00.

Atomic Habits is the definitive guide to breaking bad behaviors and building good ones by focusing on tiny, 1% improvements. James Clear reveals that big change doesn’t come from massive overnight shifts, but from the compound effect of small, repeatable actions. By understanding the “Four Laws of Behavior Change,” you’ll learn how to make success inevitable by designing your environment and your identity for the long haul.

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In Atomic Habits, James Clear argues that if you’re having trouble changing your habits, the problem isn’t you—it’s your system. Bad habits repeat themselves not because you don’t want to change, but because you have the wrong system for change.

Clear, an expert in habit formation, distills complex ideas from biology, psychology, and neuroscience into an easy-to-understand guide for making good habits inevitable and bad habits impossible. The book centers on the Habit Loop—Cue, Craving, Response, and Reward—and provides a practical framework called the Four Laws of Behavior Change:

  1. Make it Obvious: How to design your environment to trigger good habits.

  2. Make it Attractive: How to use dopamine to your advantage.

  3. Make it Easy: How to reduce friction and use the “Two-Minute Rule.”

  4. Make it Satisfying: How to use immediate rewards to make habits stick.

Beyond just “how-to” steps, the book explores the concept of Identity-Based Habits, teaching you to focus on who you wish to become rather than what you want to achieve. This paperback edition is an essential toolkit for anyone looking to optimize their performance, whether in business, sports, or daily life.


Key Takeaways

  • The Power of 1%: Improving by just 1% every day results in being 37 times better by the end of the year.

  • Systems Over Goals: Forget about setting goals; focus on the systems that lead to them.

  • Environment Design: Your surroundings often dictate your behavior more than your willpower.

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